Profitability can look strong before you account for VAT, card charges, marketplace commissions, and shipping. This page keeps the original calculator logic, then places it into the new Funifytools layout so you can review standard margin, real margin, reverse pricing, charts, scenario compare, and PDF export in one flow.
Use Standard Margin for one or more products. Use Reverse Margin when you only know cost and the target margin you want to achieve.
For each product, input the name, category, selling price, cost, and quantity. Add more rows as needed.
In standard mode, enter VAT, card fee, platform fee, and shipping cost per unit to estimate real profit after deductions.
Review summary lines, product breakdown, charts, and interpretation notes. Then save the result as a scenario or export a two column PDF report.
This calculator focuses on product level profitability. It starts with revenue, cost, and quantity, then extends the result by estimating fee adjusted real profit. That makes it useful for marketplaces, retail stores, small manufacturers, and anyone comparing price strategy across a product list.
Standard mode keeps the original calculation logic and adds the newer layout around it.
Product rows are shown individually so you can see which items contribute the most profit and which items lose more margin after fees.
Reverse mode is for pricing from the target backward. Instead of entering a selling price, you enter product cost and the target margin percentage. The calculator returns the price needed to hit that margin, along with the implied profit amount and markup percentage.
Margin is revenue based. Markup is cost based. A product can have a 40% margin and a much higher markup at the same time. That difference is one reason the comparison chart is useful.
Margin is profit divided by revenue. Markup is profit divided by cost. Because the denominator is different, the percentages are different too.
Real margin is the profit margin after deducting VAT, card fee, platform fee, and shipping cost. It helps show a more realistic outcome than gross margin alone.
Use it when you know the cost and want to find the minimum selling price needed to hit a desired margin.
Yes. After a calculation, click Add scenario to push the current result into the comparison table.
These results are for general reference only and may differ from actual business outcomes.
